Privacy Policy

 

Last Updated: September 11, 2026

At Littledim (“we”, “our”, or “us”), your privacy is extremely important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or shop through our website and services, in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, where applicable.

1. What Personal Data We Collect

We may collect the following information when you browse our website, place an order, create an account, contact us, or otherwise interact with our services:

Identity Data: Full name and other information you may provide to identify yourself.

Contact Data: Email address, mobile or telephone number, billing address, shipping address, and other contact details.

Payment Data: Payment and transaction details processed through secure third-party payment gateways. We do not normally store your full payment card information on our own systems.

Order History: Products purchased, order details, purchase history, shipping status, returns, refunds, exchanges, and related transaction information.

Account Data: Login details, account information, saved preferences, and other information associated with your customer account.

Communication Data: Customer service enquiries, support requests, feedback, reviews, messages, and other communications you send to us.

Technical Data: IP address, browser type, device information, operating system, website usage data, and similar technical information.

Marketing Data: Your preferences regarding receiving promotional emails, SMS messages, WhatsApp messages, or other marketing communications.

2. How We Use Your Information

We use your personal data to:

  • Process, confirm, and deliver your orders
  • Communicate with you regarding your purchases, orders, or enquiries
  • Provide customer support and respond to requests
  • Manage returns, refunds, exchanges, and customer accounts
  • Process payments and related transactions
  • Improve website performance, products, services, and user experience
  • Understand how customers use our website
  • Prevent fraud, misuse, unauthorised transactions, and security risks
  • Maintain appropriate business, financial, tax, and transaction records
  • Send marketing messages where permitted by law and where you have opted in or another lawful basis applies
  • Comply with applicable UK legal, regulatory, tax, and accounting obligations
  • Protect our business, customers, website, and legal rights

3. Consent and Lawful Basis

Depending on the circumstances, we may process your personal data based on one or more lawful grounds recognised under applicable UK data protection law, including:

Contract: Where processing is necessary to fulfil your order or provide a service you have requested.

Legal Obligation: Where we are required to process your information to comply with applicable laws or regulations.

Legitimate Interests: Where processing is necessary for legitimate business purposes, provided those interests do not override your rights and interests.

Consent: Where you have specifically provided consent, such as for certain marketing communications or non-essential cookies.

Where we rely on your consent, you may withdraw it at any time. Withdrawal of consent does not affect processing that took place before consent was withdrawn.

4. Data Sharing and Disclosure

We do not sell or rent your personal data.

We may share your information with trusted third parties where necessary to operate our business, fulfil your orders, provide services, comply with legal obligations, or protect our rights.

These may include:

  • Payment processors and payment service providers
  • Courier, delivery, warehouse, and fulfilment partners
  • Website hosting, Shopify, analytics, email, and technical service providers
  • Customer service and communication platforms
  • Marketing and advertising service providers where legally permitted
  • Professional advisers such as accountants, insurers, or legal advisers where necessary
  • Government authorities, regulators, courts, or law enforcement where required or permitted by law

Third-party service providers who process information on our behalf are expected to handle your information appropriately and in accordance with applicable data protection requirements.

5. International Data Transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where personal data is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection laws and that suitable safeguards are in place where required.

These safeguards may include adequacy arrangements, appropriate contractual protections, or other legally recognised transfer mechanisms.

6. Data Retention

We retain your personal information only for as long as reasonably necessary to fulfil the purposes described in this policy or where we are required to retain it by law.

  • The length of time we retain information may depend on:
  • The purpose for which it was collected
  • Our ongoing relationship with you
  • Legal, tax, accounting, and regulatory requirements
  • The need to resolve disputes or enforce agreements
  • Fraud prevention and security requirements
  • Business and transaction record-keeping requirements

When information is no longer required, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it.

7. Your Rights Under UK Law

Depending on your circumstances and applicable UK data protection law, you may have the right to:

  • Access the personal data we hold about you
  • Request correction or updating of inaccurate personal data
  • Request deletion of your personal data in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to certain types of processing
  • Request portability of your personal data where applicable
  • Withdraw consent where processing is based on consent
  • Receive information about how your personal data is being used
  • These rights are subject to certain legal conditions and exceptions.

To exercise an applicable privacy right, please contact us using the contact details provided below. We may need to verify your identity before processing certain requests.

8. Cookies & Tracking

We use cookies and similar technologies to:

  • Enable essential website features
  • Remember preferences and settings
  • Understand how visitors use our website
  • Improve website performance and user experience
  • Measure traffic and website activity
  • Support relevant advertising and marketing activities
  • Where required by applicable law, we will request your consent before using non-essential cookies.

You can manage certain cookie preferences through your browser settings or available cookie controls. Disabling some cookies may affect how certain parts of the website function.

9. Data Protection & Security

We implement reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration, or destruction.

Depending on the circumstances, these measures may include SSL/TLS encryption, secure systems, firewalls, restricted access, access controls, monitoring, and other appropriate security procedures.

However, no online platform or electronic transmission method can be guaranteed to be completely secure. You should also take reasonable steps to protect your account information and passwords.

10. Marketing Communications

If you subscribe to our marketing communications or provide the required consent, we may send you information about products, offers, promotions, and store updates through email, SMS, WhatsApp, or other permitted communication channels.

You can unsubscribe from promotional communications at any time by using the unsubscribe link in our emails, following the available opt-out instructions, or contacting us directly.

We may continue to send essential non-promotional communications, such as order confirmations, shipping updates, payment notifications, or important information relating to your account or purchases.

11. Children's Privacy

Our website is not intended for children, and we do not knowingly collect personal information from children where doing so would be unlawful.

If you believe that a child has provided us with personal information improperly, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Links

Our website may contain links to third-party websites, services, applications, or platforms.

We are not responsible for the privacy practices, security, content, or policies of those third parties. We recommend reviewing their privacy policies before providing personal information to any third-party website or service.

13. Complaints

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve your concern.

You may also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator, if you believe your personal information has been handled unlawfully or your privacy rights have not been respected.

14. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in law, business practices, services, technology, or our data processing activities.

The latest version will always be available on this page, and the “Last Updated” date will be revised when appropriate.

15. Contact Us

If you have any questions regarding this Privacy Policy, how we handle your personal data, or wish to exercise an applicable privacy right, please contact:

Littledim

Email: Help@littledim.com

Phone: +44 7446 169003

Address: 128 City Road, London, United Kingdom, EC1V 2NX